For International Day of Yoga 2019, we were tasked with finding a way to share the power of yoga with lululemon’s collective. We knew that yoga is powerful—but we also knew that it’s perceived as niche and elitist. So, to shift perception around yoga, we asked some incredible people (who aren’t just into green juice and gemstones) to share their stories.
Copy: Stevie Wilson
Design: Katie Bambro, Tora Hylands, Jane Koo, Ryan Spacey
CD: Pat Young, Remi Paringaux